Providing mutually beneficial solutions for investors and small business owners.

Specialty Finance Alternative Asset Manager

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WILLMOR Capital is a specialty finance asset manager focused on the dynamic alternative funding market with a highly scalable, national platform.

We seek to leverage our deep alternative funding and global private markets investing expertise to provide our investors differentiated access to the dynamic alternative funding asset class while helping Small and Midsize Businesses (“SMBs”) realize the American Dream.

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Investment Strategy

WILLMOR Capital will partner with and invest alongside industry leading alternative funding companies.

We are intentional with our approach to partnerships, structure, and portfolio construction. We seek to provide our investors access to a scalable and highly diversified portfolio that produces attractive yields and total returns coupled with strong principal protection and alignment.

Our Team

Bill Airy

Founding Partner
Chief Business Development Officer

WILLMOR Focus Areas: Business Development, Funding Company Relationship Management

Bill Airy is a serial entrepreneur who has successfully launched and operated 9 companies over his career.

Mr. Airy’s extensive experience as a small business owner has uniquely positioned him to understand the needs of businesses. His firsthand knowledge of managing financials, forecasting, budgeting, and navigating cash flow challenges has fueled his desire to assist other entrepreneurs in achieving their goals.

As the President of Lendio Denver, Mr. Airy has helped thousands of business owners secure non-dilutive funding for growth and stability. His personalized approach, treating each client’s business as if it were his own, has led to thousands of successful outcomes.

Mr. Airy’s experience running a high-volume small business funding brokerage provides him a deep understanding of the alternative funding industry as well as strong relationships with the leading alternative funding companies in the U.S.

Mr. Airy received a Bachelor of Arts in Speech Communications from Colorado State University.

Morgan Jones

Founding Partner
Chief Investment Officer

WILLMOR Focus Areas: Investment Activities, Capital Formation, Fund Management, Investor Relationship Management

Morgan Jones is an investment professional with M&A and asset management experience across multiple verticals including private infrastructure, private debt, real estate, and venture capital.

Most recently, Mr. Jones was an Investment Leader on the Private Infrastructure team at Partners Group (NYSE: PGHN.SW) where he was responsible for sourcing, evaluating, executing, and managing new and existing direct infrastructure investments.

Prior to Partners Group, Mr. Jones was a Vice President at DigitalBridge (NYSE: DBRG) where he oversaw existing investments and executed on new investments globally across several digital infrastructure verticals such as data centers, macro towers and fiber.

Prior to DigitalBridge, Mr. Jones was in the Corporate Development and Strategy group at NextEra Energy (NYSE: NEE) where he evaluated and executed on several multi-billion dollar corporate merger and acquisition initiatives across multiple industry verticals including utilities, gas infrastructure, renewables, and retail electricity.

Earlier in his career, Mr. Jones spent time in the Mergers and Acquisitions group at Global Tower Partners (GTP) where he analyzed hundreds of tower portfolio acquisition opportunities. Prior to GTP, he worked at Deloitte in their Audit and Assurance practice.

Mr. Jones received a Bachelor of Science in Accounting, a Master of Accounting and a Master of Business Administration with concentrations in Finance and Competitive Strategy from the University of Florida. Upon graduating undergrad, he obtained his Certified Public Accountant (CPA) license which is currently inactive.

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